Baskin Robbins is tapping metros and tier-1 cities in India for franchise expansion. The global ice-cream brand has over 600 parlours in India spread across 145 plus towns and is looking for more franchisees.
“Baskin Robbins operates on the franchising model globally. We believe that this has been our recipe for success and has created many entrepreneurs. We do 100 per cent franchising, with each owner holding a stake in the business' success, while product development and merchandising are handled at Baskin Robbins headquarters. This hands-on, small business approach allows franchisees the ability to create a strong presence in local communities all over the world,” says Sanjay Coutinho, CEO, Graviss Foods.
Baskin Robbins entered India in 1993 through a joint venture with Graviss group. Baskin Robbins has been a pioneer in the flavour story and has introduced over 1200 flavours globally. The “31” in the Baskin Robbins logo signifies the 31 flavours–a new flavour for each day of the month.
