Baskin Robbins has partnered with ZFW Hospitality, which operates a network of cloud kitchens, in order to scale up its delivery business through 23 locations across Delhi-NCR. ZFW is a cloud kitchen platform that enables the expansion of food delivery, FMCG, and D2C brands through an asset-light model.
With this partnership, Baskin Robbins will be moving forward with an asset-light expansion across various geographies, as well as local know-how.
Madhav Kasturia, Founder, ZFW Hospitality, said, “Food aggregators created an outlet for cloud kitchens, Covid-19 further cemented the necessity for the growth of food delivery. I anticipate some of the largest food companies in the world to have their own cloud kitchen verticals to meet the consumer demand for delivery-first services. At ZFW, we believe in maximising utilisation of kitchen space and enable the asset-light expansion of brands to facilitate the growing consumer demand.”
Besides Baskin Robbins, ZFW has also entered into partnerships across cuisines and preparations, including brands such as ‘Only Bowl’, operated by a Delhi-based cloud kitchen company, and ‘The Brooklyn Creamery’, a Mumbai-based ice-cream brand.
Apart from Delhi-NCR, ZFW is eyeing some of the major food delivery markets in the country like Mumbai, Pune, Bangalore, Hyderabad & Chennai over the next six months to help affiliate brands scale up.
Mohit Khattar, CEO and Director, Graviss Foods Pvt Ltd, the master franchisee for India and neighboring markets, stated, “Baskin Robbins as a brand is committed to growing the brand and bringing the finest ice cream products to discerning consumers across India. While our commitment to continue to open physical stores remains steadfast, our partnership with ZFW enables us to bolster our presence and scale in this key market in a relatively short span of time with minimal investments. This could pave the way for further collaboration in the years to come in other markets of significance for the business.”
Baskin Robbins: Franchise Facts (Single Unit Franchise)
Total Units:
- Company-owned: 3
- Franchise-owned: 657
Investment Required: Rs 18-25 Lakhs
Franchise Fee: Rs 4 Lakhs
Royalty Fee: Nil. The brand does not charge any Royalty from any Franchisee
Area Required: 100-300 sq ft/250 sq ft
Expected Break-Even Period: 24-36 Months
