Baskin Robbins to take its store count to 698 by 2015

Baskin Robbins, one of the largest chains of ice-cream specialty shops, has chalked out a vigorous expansion plan for the coming year. The brand is planning to open 150 new stores by the next year. It is looking forward to open parlours in 18 major cities including Mumbai, Pune, Goa, Indore, Kolkata, Guwahati, Kochi, Hyderabad, Bengaluru, Chennai, Trivendrum, Jaipur, Lucknow, Chandigarh, Delhi NCR, Surat, Baroda and Ahmedabad.

Sharing a word on the brand’s presence, Sanjay Coutinho, Chief Executive Officer, Baskin Robbins says, “We have 548 stores across 142 cities. All our stores are owned by individual franchisees.”

Baskin Robbins was founded in 1945 by Burton "Burt" Baskin and Irvine "Irv" Robbins who had a mutual love for old-fashioned ice cream and shared a dream to create an innovative ice cream store by providing customers a variety of flavours made with ingredients of the highest quality in an inviting atmosphere.

It is known for creating and marketing premium ice-cream and providing quality and value to consumers in nearly 50 countries across the globe. Baskin Robbins entered India in 1993 through a joint venture with The Graviss Group. Its first manufacturing plant outside North America was opened in Pune. The company has a dedicated team of people with expertise in the hospitality industry.