Bata India Ltd hopes to make its stores available at every city’s corner in the next five years. Currently, the brand is present in about 500 cities of India. It runs 1450 company-owned and 40 franchise units in the country.
On his company’s plans for the next five years, Rajeev Gopalakrishnan, Group Managing Director, South Asia, tells Franchise India, “Five years down the line, I would like Bata India to have the best team in South Asia at manufacturing, retail and store level. We are working towards building the best customer service team in the industry. From a product perspective, we should be achieving a product enhancement in the outdoor category alongside ballerina, comfort and sportswear category. I would also like to see Bata Stores to be available at every city’s corner in the next five years for providing our customers convenience at their doorstep.”