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Being Human, the clothing line with a heart recently added two stores to their portfolio in Varanasi at JHV Mall and Curo High Street in Jalandhar under their global licensing partner Mandhana Industries Ltd.
Being Human has 17 franchise stores and 25 company owned stores. The new stores in Varanasi and Jalandhar are spread across 1000 sqft and 1300 sqft respectively and are designed with complete innovation and creativity to attract the customers with its wide assortment of apparel and accessories for men and women. The store décor exhibits warm and earthy vibes with the lights adding glamour element to the displayed collection.
Laying emphasis on expanding through franchise model, Kunal Mehta, VP – Marketing and Business Development, Being Human Clothing said, “The brand has completed three years and in such a short span of time it has opened 41 exclusive stores in the country. We are always looking at being accessible to more and more people in this country for the love and affection the brand is getting. Focusing on franchise model as the medium to expand the reach of the brand has helped us to cover newer geographies in such a short time. Launching stores in two new cities is definitely a step ahead and will be soon entering cities such as Kolkata, Noida, Allahabad, Aurangabad, Bhilwara, Aligarh, Bhatinda and Vijaywadathis year.”
Being Human has presence in more than 15 countries and selling in approximately 460 Point-of-Sales.
