Being Human targets 60% increase in turnover

Bollywood hunk Salman Khan’s apparel and lifestyle brand- Being Human- is eyeing 60% turnover growth in the next three years. At present, Being Human has 23 exclusive brand outlets out of which six are franchise. The brand is already popular among youth for its stylish apparel. The company reported a turnover of Rs 145 crore in 2013-14.

Manish Mandhana, MD, Being Human, informed: “30% of the loyal customers of Being Human are because of Salman Khan but 70 % are associated because of the brand value. We are looking at 50 to 60 per cent increase in turnover as we expand our international presence to countries like Sri Lanka, South Africa, the USA and Canada."

Mandhana Industries is the global licensee to manufacture and retail Being Human clothing line. Currently, Being Human clothing is present in 18 international locations like the Middle East and Europe. The company is looking at expanding its product range by adding kids wear clothing line by the next year.

At present, Being Human range caters to men's and women's clothing. The company is also looking at opening 25 standalone stores and up to 80 shop-in-shop stores with investment of up to Rs 80 crore.