Being Human to take its style to Nepal

Being Human Clothing by Mandhana Industries is planning to open eight stores which consist of five franchise stores, two exclusive brand outlets (EBOs) in India and one franchise store in Nepal by March 2015. The stores will be targeted in cities like Hyderabad, Kolhapur, Mohali, Noida, Lucknow, Pune and Jalandhar in India and Pokhra in Nepal.

As part of their development strategy, the brand has added 18 exclusive stores, including six franchise outlets in the FY 13-14 and five EBOs in FY 12-13 to their expansion portfolio. Holding 29 exclusive stores including six franchisees, Being Human Clothing keeps its promise of offering global fashion and helping the twin causes of education and healthcare through the Being Human – The Salman Khan Foundation. Being Human Clothing’s target is to increase the number of stores to 50 by end of 2015.

Manish Mandhana, Managing Director, Mandhana Industries Ltd said, “We continue to grow in new and existing markets with focus on quality, sustainability and profitability. Our aim is to grow in double in the coming years and reach out to as many people as we can. We are grateful for the response we have received”.

Kunal Mehta, VP - Marketing and Business Development, Being Human Clothing said, “Before we move into any new city or country an assessment is made of the markets potential. After a thorough research on demographic structure, purchasing power, competitor analysis, infrastructure etc the decision is made. We are very delighted with the announcement, we are hoping for the continued great response.”