Most young parents want to be sure that they are investing in the safest and most secure products for their babies. The Baby Care market in India is expected to grow significantly at a CAGR of 17 percent in terms of revenue over the period 2014-2019.
Growing Demand
According to Mintel’s research study, the below numbers indicate the concern of parents:
- 65% of mothers are distressed about the quality of ingredients being used in the baby care products.
- 55% of them are worried about the product function and its effect.
- 50% say that they are apprehensive that the product does not have any additives.
This clearly indicates the huge market potential for trusted organic baby care products.
Major Challenge
Despite the huge demand, the challenge that customers face is that these organic products may not be easily available everywhere. In case if families are travelling or if they relocate to other areas these products may not be easily accessible. So switching to another product may not be the best course of action as babies take some time to get used to the changed products.
The new product may not be as comfortable as the old one thus causing uneasiness for the baby. Mothers will need to do some research and carefully select the new product. They will need to be alert and keep checking for any signs of infections etc. The process of switching may not be a very comfortable one for both parents and babies. With a strong distribution network, the organizations will provide confidence to the young parents and thereby gain their loyalty.
Visible Shift Towards Organic
Organic products are increasingly becoming the choice of the day. People are growing aware of the benefits of these products.
There is undoubtedly a very visible shift towards usage of organic products, which is even confirmed by the market forecasts. Easy accessibility and reassurance to the consumers in terms of the product quality are the key drivers that can lead to the acceleration of these market trends.
This Article is Written By Rishu Gandhi, Founder & Head- Brand Strategy, Mother Sparsh
