Benelli India has opened its 36th dealership in India in Tiruchirappalli, Tamil Nadu. The Benelli-Trichy showroom showcases the recently launched BS-VI Imperiale 400.
The Imperiale 400 is a retro-classic motorcycle inspired by the Moto-Bi range produced by the Italian superbike brand in the 1950s. The Imperiale 400 was recently introduced in India with prices starting from Rs 1.99 lakh (ex-showroom) and bookings for the same can be done for Rs 6,000.
The Benelli Imperiale 400 is available in three color options, including Red, Black, and Silver.
Apart from Benelli Imperiale 400, the two-wheeler manufacturer's official merchandise and accessories are on display at the new Benelli-Trichy showroom.
Vikas Jhabakh, Managing Director, Benelli India, said, “It gives us great pleasure to be associated with ‘Benelli-Trichy’, our philosophy of customer service is in tandem with the ethos of our Trichy Dealer Partner. The employees at Benelli, Trichy are trained to offer the best in terms of sales, service, and customer experience, allowing customers to enjoy best-in-class, stress-free ownership.”
“Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Trichy is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders,” he further added.
Gowtham Subramanian, Benelli-Trichy Dealer Principal, stated, “With the launch of this state-of-the-art showroom in Trichy, we wish to reach closer to our customers. Benelli-Trichy will be a one-stop destination for avid superbike riders to come and experience the brand and its legacy.”
