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- Best Western India Looking at 15 new franchisee properties
The management of Best Western India Hotels has plans to establish fifteen (15) new franchisee properties in the country, by the end of 2009. Keeping the Commonwealth Games in minds, the management of the company has decided to keep the focus on North India in its expansion plans. Managed by Cabana Hotel Management Pvt Ltd. the Hotel Chain already has eleven (11) hotels under its banner in the country. The transparent and unique franchising model of the Best Western Hotel will aid the Best Western in becoming the largest international hotel chain in the country. According to Mr Sudhir Sinha, President & COO Best Western India, the management would be establishing both the brands “Best Western” and “Best Western Premier” in India. The franchisee model will offer Best Western India partners an opportunity to work with an international brand through which they will be able to access the Best Western Chain`s global 4,200 hotel reservation network across the world. The Indian franchisee will also get support from 22 Global Sales Offices aggressively marketing properties to corporate and travel agencies.“We plan to provide the Best Western Experience of hospitality and comfort to all our International patrons coming to India during the Commonwealth games”further added Mr. Sinha.