Best Western Launches 1st SureStay Plus hotel in Indore

Best Western Hotels & Resorts has opened its first SureStay Plus hotel brand in Indore, Madhya Pradesh, expanding its presence in India.

The newly launched hotel is a contemporarily stylized modern upper-midscale boutique hotel. The hotel’s rooms and suites provide boutique-style charm with every modern comfort, complemented by excellent views of the city.

Atul Jain, Best Western’s Chief Operating Officer for India, Bangladesh and Sri Lanka, said, “We are delighted to unveil SureStay Plus Hotel by Best Western Indore, an exciting midscale brand that will redefine the hotel landscape in Indore. By combining the ease and affordability of midscale hotels with the international standards of a global chain, SureStay Hotel Group is sure to appeal to business and leisure travelers alike”.

“We are seeing rising demand for branded midscale accommodation in key cities across India, Bangladesh and Sri Lanka. SureStay Hotel Group is perfectly positioned to fill this gap in the market and we look forward to introducing this exciting new concept to more cities across the region in the future years,” he added.