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Telecom operator Bharti Airtel has launched its e-book services that will be offered to subscribers through mobile app Airtel Books.
Airtel Books will be made available for a subscription price of Rs 199 for a period of 12 months and Rs 129 for six months. The service will provide a total of 70,000 titles from leading international and Indian authors.
Airtel Books will be available to both Airtel and non-Airtel customers on iOS and Android devices. It will include books from business, history, politics, fitness, spirituality, romance and crime genres.
Sameer Batra, Content & Apps CEO, Bharti Airtel, said, "Airtel Books is another major milestone in our journey towards building a world-class digital content portfolio. E-books are a fast-growing segment along with music and video, thanks to large screen smartphones becoming the cornerstone of the digital lifestyle."
"We are delighted to roll out this initiative and take it to the smartphone users across India through our deep distribution reach. As we have demonstrated with Wynk Music and Airtel TV, our aim is to use deep customer science to curate great reading content for our users and add to their smartphone experience on our best-in-class network," he added.
