BHPC targets rapid expansion via franchising

Beverly Hills Polo Club (BHPC), a casual apparel brand plans to expand its retail outlets pan India. Presently the brand has 22 EBOs and plans to take its count to 40 by the end of this fiscal year. The new expansion has been planned in tier-I and II cities through franchising.

So far the company was operating mostly through company owned and operated stores but now looks forward to expand via franchise owned and operated outlets.

At present the brand has its presence in cities like Delhi NCR, Punjab, Rajasthan and Mumbai and plans to spread to whole of Maharashtra, Bengaluru and Hyderabad.

Combined with the expansion plan, BHPC would also step in to the kidswear segment for children aged between 6 and 14 years. The casual range would include denims, polos and tees and for winters - sweat pants, sweat shirts and many other products.