BigMuscles Nutrition, one of the country’s leading nutritional supplement brands, has announced Bollywood superstar Ranveer Singh as their brand ambassador. Ranveer will be seen in BigMuscles Nutrition’s first TV commercial that airs on 15th September.
The actor will be endorsing the brand for the next three years as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions. Witnessing the positive results himself, Ranveer was swearing by the products even before he got on-board to endorse the brand.
Suhel Vats, Director of BigMuscles Nutrition, said, “We decided to partner with someone like Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has awed audiences with his outstanding and rare acting talent. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this partnership that encourages the youth of India to be healthy and fit in the right way.”
Ranveer Singh said, “I am glad to be associated with a fitness conscious brand like BigMuscles Nutrition. Their products are one of the best. They concentrate on creating healthy supplements and I use them regularly.”
BigMuscles Nutrition started its journey nine years ago, with the aim of taking fitness to the masses and inspiring the youth of the country to be fit and strong. The brand frequently lends its support to aspiring body-building athletes from all over India and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive.
