Bipasha all set to expand her brand, Love Yourself

Fitness icon and Bollywood diva Bipasha Basu represented her own beauty and fitness brand- Love Yourself at the 12^th International franchise and retail show- ‘Franchise India 2014’ in New Delhi. She was accompanied by actor Harman Baweja. As a fitness icon, the Bollywood damsel advised Indian women to be slim and fit. Both, Harman and Bipasha are the co-founders in this new business venture.

Informing about the brand, Harman says: “We have come up with our fitness brand and it’s Bipasha who also motivated me to go ahead with this. It is not just a commercial venture but a step to empower women. It really took time for the supermodel to come up with the unique name for the fitness centre.”

Bipasha adds: “I thought a lot about what could be the name for the fitness brand. I got an idea from my doting mother who has brought up three of us sisters. She would tell us love yourself. Thus, from here I coined this name.”

Sharing how enthusiastic and keen Bipasha has been for the venture, Kashiff Khan, Founder and Chairman, K Group, informs: “Bipasha has been very keen with whole thing. I remember we had to buy equipments for the fitness centres and Bipasha especially took a flight from Mumbai to Pune to select the best stuff for the centre. So, this is the kind of involvement she has in the venture.”

A style and fitness icon, known as the 'Fitness Queen' and an authority on women’s wellness, Bipasha is also the brand ambassador of numerous health and fitness products that she endorses. Her DVD’s on fitness have taken the fitness world by storm with stars like Salman Khan, Hrithik Roshan, Katrina Kaif, Abhishek Bachchan and Shahid Kapoor endorsing her fitness DVD’s.