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- Bird Group forays into Luxury Marine Arena
Bird Marine, India`s fastest growing travel conglomerate Bird Group entered into an agreement to represent and market European luxury yacht manufacturer Cranchi in India. Cranchi was earlier looking for the right partner to market their brand in a fast growing and promising Indian market. The Bird Group is looking at adding new brands to the existing portfolio of their first venture outside the Travel & IT Industry, Bird Retail, launched exactly one year ago. Bird Marine would represent Cranchi and other leading brands in the industry and is aimed at entering the `sea space.` The company believes that with increased levels of income and business prosperity, the demand for luxury brands in India is phenomenal and with a long coastline, luxury yachts have a niche that has yet to be properly tapped and are quite confident that the Marine segment has tremendous potential for rapid and sustained growth and are keen to provide the market with the best that the world has to offer. The parent company 'Bird Group' has a promising track record, an extensive network within India and access to tremendous resource.