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Bird Group is all set to introduce Swiss leather goods brand ‘Bally’ in India. The company has signed a franchise agreement with Switzerland based company, Labelux that owns Bally and manufactures shoes and accessories under the brand. The brand has a presence in 90 countries across the world. The first exclusive Bally store from Bird Group will be rolled out in Delhi later this year and is expected to offer Autumn and Winter 2011 collection. Bally is synonymous with quality craftsmanship and reputable standing in luxury goods.
Also, the Bird Group founded in 1971, is a diversifird business entity with several business interests sucn as Travel Technology, Aviation Services, Hospitality, Retail Education. The group's luxury lifestyle brands comprise automotive (BMW, Germany), retail (Porsche Design, Germany and Segway PT, US), and hospitality (Dusit, Thailand and The Royal park).
