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Biryani needs no introduction to most of us. This rich, aromatic, flavourful rice dish with spicy marinated meat/vegetables and a rich trove of spices are savoured by almost everyone.
Biryani is a classic Indian Mughlai dish, which is believed to be originated in Persia and was brought to India by the Mughals.
India is a diverse country, and its cultural diversity can easily be witnessed in its food. One such food is biryani, which is prepared differently in every region. There are more than 20 types of biryanis in India, which showcases the craze for this dish in the hearts of the Indian population.
Nevertheless, with the boom of quick service restaurant, pizza, burgers & pasta tend to be the obvious choice for customers. Biryani is considered the antithesis of fast foods. It is mostly preferred on special occasions or in fine dine-ins.
However, one might not be surprised to learn that according to some food delivery apps Biryani is among the most popular dish ordered and its demand far surpasses western items. In fact, for fitness freaks and gym goers, Biryani is their cheat meal. Such is the craze for Biryani in India!
With foodies showing insatiable love for this royal dish, franchisors serving different varieties of Biryani have entered the market.
Franchises Stirring the Profit Pot
The biryani market has largely been dominated by the unorganised sector & local shops. With the emergence of technology & food delivery platforms, entrepreneurs saw this as an opportunity to cater there services to a large number of audience.
According to industry reports, biryani’s dominance is unchallenged in food ordering sector. In fact, industry estimate puts organised biryani delivery industry at a massive INR 2500 crore.
Franchisors are cashing in on the trend of this biryani binge and stirring the profit pot. The major reason for the success of these franchises is the uniqueness of their offerings. Each brand has created a niche of its own, which is a contributing factor for success.
For instance, Biryani by Kilo (BBK), as the name suggests, offers biryani not by the plate but by the kilo (weight). It is also the only biryani chain to make fresh biryani with every order in individual handis, which takes around 90 minutes to deliver. BBK started as cloud kitchen and now has more than 1000outlets. The popularity of BBK shows that customers are even ready to wait for longer to get authentic &delectable biryani.
As mentioned earlier, there are more than 20 varieties of Biryani savoured in India, but Hyderabadi and Lucknawibiryanis are more popular than the rest, being the places of Nizams and Urdu poets... In fact, when it comes to Hyderabadi biryani, it is almost synonymous with the city of Nizams and is believed to be originated from the kitchen of the Nizams of Hyderabad.
People crave to enjoy the famous Hyderabadi Biryani at least once in their lifetime and since not everybody can visit Hyderabad, Biryani Blues is bringing the taste of Hyderabad to people in the capital. Biryani Blues menu has been designed by experienced chefs from Hyderabad.
Business Model
Biryani is one dish that offers a high margin with a very high repeat rate from customers. Most biryani outlets get an average of 5-10k orders per month.
And, with various brands offering franchises, it could be a lip-smacking business opportunity for aspiring entrepreneurs.
Biryani Blues is offering their franchise with an investment of INR 30-50 lakhs, which includes the franchise fee, for an area of 700-800 sq. ft. The brand operates in FOCO model, which is franchise owned and company operated. This means that all you have to do is invest in the business and the company will take care of all the operations & management. The brand ensures a return on investment of 37% within the payback period of 1-2 years.
Another Biryani franchise, Nizam’s Kitchen Hyderabadi Biryani, has three franchise formats:
- Food court(300 to 400 sq. ft. ),
- Fine dine (600 to 800 sq. ft. ) and
- Big format fine dines (1200 to 1500 sq. ft.)
The food court model requires an investment of INR 12-15 lakhs, which includes the franchise fee of INR 6 lakhs. The fine dine restaurant model (600-800 sq. ft) requires an investment of 20-25 Lakhs, including the franchise fee of 8 lakhs. The second fine-dine model, which is a big format franchise, costs INR 30-35 lakhs, which includes the franchise fee of 10 lakhs.
Thus, if you are looking for a franchise opportunity in the food & beverage industry, starting a biryani franchise will ensure hot profits for you.
