Bisleri eyes international expansion

Bisleri International Pvt. Ltd, a leading packaged and mineral water provider plans to enter Sri Lanka, Bangladesh, Oman and the United Arab Emirates to franchise its brand name ‘Bisleri’. The company is also looking for expansion in the domestic market.

As per the officials, the company is in talks with several players from countries like Sri Lanka, Bangladesh, Oman and the United Arab Emirates to expand the presence of Bisleri. The official further said that the company is aiming at the countries with a larger Indian diaspora. It has recently started exporting its packaged and mineral water to Singapore.

The company also has launched a mineral water brand ‘Vedica’ and is now exploring various markets for flavoured water that will probably hit the market in summer 2010.