BKV plans expansion

Birla Kerala Vaidyashala (BKV), a health and wellness business venture of The Yash Birla Group (YBG) will be expanding with 100 centres in the next three years. This expansion will be in India as well as internationally via both company owned and franchise route.

The YBG has acquired another 48 per cent Birla Kerala Vaidyashala (BKV). The stake was bought from its joint venture partner, Kurup family, which is now left with only one per cent share.

BKV came into existence in 2008 and has a total of 40 centres pan India till now. The company which makes an annual turnover of Rs 10 crore has largely focused on domestic presence since its inception. However, with YBG being the full owners of the company now, the management is planning to take the BKV brand overseas. They will be launching Ayurvedic Medspa centres in UAE, Gulf region, Southeast Asia in the near future. These overseas centres will be established through a mix of standalone outlets as well as those housed in hotels. The first centre will be launched in UAE within the next seven months.

YBG will tie up with interested parties having 800 to 1,000 sq.ft of space, which can go up to 4,000 sq.ft. In addition to this the investment for franchisees can range from Rs7 lakh to 15 lakh for a centre.

The Rs3,000 crore YBG has presence in sectors including auto and engineering, textiles and chemicals and, power and electrical, wellness and lifestyle, education and IT.