Blackmores to Enter Indian E-commerce Space with Primarc Pecan

Primarc Pecan has partnered with Australia-based and internationally loved natural health and dietary supplements company Blackmores, for their e-commerce foray into India. 

Discerning Indian consumers will now have access to high-quality natural vitamins and dietary supplements from Australia’s leading natural health company, backed by almost 90 years of research and science.

Blackmores is known worldwide for its high-quality evidence-based range of wellness products for both people and pets. It has been awarded ‘Australia’s Most Trusted Brand’ for vitamins and supplements, 13 years in a row, the latest being the year 2020. Not only high-quality products but Blackmores’ continued support to the community and environment is another reason why it is a well-loved and well-trusted name in natural health. 

In the initial stages of launch, Blackmores plans to introduce four products that complement the lifestyle and dietary requirements of Indian consumers. These include CoQ10 150mg – antioxidant support for the heart, Shine Power™ D3 – a vitamin D3 supplement, Blue Light Defence – for preventing eye damage and, Glucosogreen 1500 – that relieves joint stiffness and soreness. Indians can, however, expect more products formulated especially for them to land on their shores in the coming months. 

Blackmores will start their journey in India, through the bricks-and-clicks distribution strategy, with products initially available on all major online platforms. This will be followed by an expansion to offline stores across major cities of India.

Ankur Dayal, CEO & Co-Founder - Primarc Pecan Pvt Ltd, said, “As partners, both Blackmores and Primarc look forward to a mutually beneficial and satisfying long-term business opportunity that brings Indians’ closer access to the world's best natural wellness products.”

“We are excited about our strategic partnership with Primarc Pecan. Their knowledge and experience of the Indian E-commerce market will enable us to bring alive our brand purpose of empowering the best of health in everyone, naturally by making our quality products accessible via several online platforms, thereby empowering Indian consumers to #Takecharge of their health and wellbeing”, said Sanjay Verma, Regional Director – India and South East Asia at Blackmores Group.

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