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The DLF Indian Premier League 2012 leaders Delhi Daredevils and Diamond Comics have launched the Diamond Daredevils Series with the help of Bradford License India (BLI), headed by Gaurav Marya, Director and Chitra Johri, Vice President. BLI would represent this joint IP for further licensing in the field of digital, consumer products and marketing alliances.
Hemant Dua, GMR Sports Head, Marketing said: “We are pleased that we will be able strengthen our bond with all those who love the Delhi Daredevils as a team and its players as individuals.”
Pran, who is the creator of innumerable Diamond Comics characters like Chacha Chaudhary, Billoo, Shrimatiji, Pinki, Lucky, said: “It is nice to be able to bring some of these characters together with the Delhi Daredevils cricketers, who are all household names. I am sure the readers, young and old, will love the Diamond Daredevils Series.”
This special series shall be launched as full comics with all characters of Diamond Comics that have always been a craze with children for the past 40 years. Their combination with Delhi Daredevils is bound to catch the eye of the present generation of children who follow Delhi Daredevils in particular and cricket in general.
