Bloom Hotel Group plans to Expand in Tier 2 cities

Bloom Hotel Group is planning to expand its network to Tier 2 locations. It is eyeing expansion in markets like Aurangabad, Vijayawada, Lucknow, Ahmedabad, Pune, Kochi, Rishikesh and Hyderabad among several others.

In a recent interview, Tom Welbury, Vice President, Strategy, The Bloom Hotel Group, said, "The brand, in its initial years, followed a disciplined approach limiting growth to select urban centres to better understand the market and customer needs better. Bloom typically picks the best locations in each market it enters and offers what the company calls honest travel. In an industry where everyone has been growth-obsessed to grab headlines with poor customer experiences, Bloom has instead taken a different route of being Quality obsessed."

"Having won in difficult Tier 1 markets such as Delhi, Bengaluru and Goa, the Bloom brand is now expanding rapidly across India to combine quality with scale. As part of Bloom’s 100 hotel roll out plan, the brand has started signing Tier 2 locations in markets including Aurangabad, Vijayawada, Lucknow, Ahmedabad, Pune, Kochi, Rishikesh and Hyderabad among several others," he added.