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Famous for its exclusive creation of beautifully-carved out jewelleries, Bluestone offers you a wide range of jewellery collection that can make you stand out from the crowd in any occasion. Bluestone is one of the most preferred jewellery brands in India, both across online and offline channels.
Established in 2011, Bluestone has been successful in marking its presence in the market in a short span of time. Apparently, the brand has successfully secured its space in the list of Top Franchise 100 Brands, and is ready to march towards the road of success.
The Precious Gem
Bluestone aims at revolutionizing the fine jewelry and lifestyle segment in India with a focus on craftsmanship, quality and customer experience. Despite the short span of time in the industry, Bluestone has been successful in building a strong customer base not only in India but also in other countries of the world.
With more than 5000 unique designs to offer to its customers, the jewelry is carved to perfection with utmost care, giving the customers a heavenly experience while wearing them.
Bluestone generates an annual revenue of more than Rs 150 crores (approx), which is expected to rise every year with a high ROI. The company receives a large number of orders from tier-II cities, while 30-35% of the sales are contributed by the top 20 cities of India. The revenue comes not just from India, but from abroad as well. In fact, 4-5 percent of their sales are contributed by the international markets. This shows how precious Bluestone is for the Indian jewelry market.
Franchise Overview
Bangalore-based online jewellery e-tailer Bluestone is planning to expand across the country with its offline stores. They are planning to open around 100 stores over the next two years. “The company has opened five stores so far and plans to add another 100 in the next two years,” the management says.
While all stores opened till now are owned by the company, going forward, it will rope in franchise partners as well. Nearly 70-80 percent of the new stores will be added franchise partners. The company’s focus would be metros and tier-I cities since the target customers for the brand is the millennial. Since 2011, it has raised money from investors including Ratan Tata, Accel Partners, Kalaari Capital, Ivycap Ventures, RB Investments, Iron Pillar Fund, IIFL, etc.
Franchise 100
The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast; and can act as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.
