BMW India, the German luxury car manufacturer, has roped in Deutsche Motoren as its second dealer partner in Bengaluru. This dealership is headed by Yadur Kapur, Dealer Principal at Deutsche Motoren.
The new showroom is spread across more than 8,500 sq ft. It will display up to 6 cars based upon the signature ‘Urban Street Display’ concept and sales lounges close to the display area.
Rudratej Singh, President and Chief Executive Officer, BMW Group India, said, “BMW is building a robust ecosystem of luxury across India that comprises of premium products, best-in-class services and personalised experiences. With the appointment of Deutsche Motoren, customers in Bengaluru will have an additional destination to explore Sheer Driving Pleasure.”
“The strong foundation of BMW Group India enables our valued partners like Deutsche Motoren in the BMW dealer network to play a pivotal role in integrating our customers into the BMW world. Deutsche Motoren has been our valued partner in India for over a decade and we are confident that their unwavering focus on customer delight will take JOY to the next level in Bengaluru,” he further added.
The dealership has an experience zone that features virtual reality, bringing the customer face-to-face with the latest experiences.
Yadur Kapur, Dealer Principal, Deutsche Motoren, stated, “Deutsche Motoren has enjoyed a very successful and long-standing partnership with BMW India. With the launch of our new facility in Bengaluru, we are proud to take this relationship to the next level and extend our reach towards our valued customers and prospects in Karnataka. We share BMW India’s business outlook and look forward to our continued success together.”
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