BMW India to widen its dealership network

BMW India, one of the pioneers in bringing luxury car dealerships to India, has plans to aggressively expand its dealer network. It will do so by increasing the number of sales outlets to 50 across major metropolitan centres and emerging markets in India by the end of 2015. Presently, it has 39 sales outlets in the Indian market.

BMW India has set a decisive course by setting up BMW dealerships of international standards across the country. Currently, it has  presence across Delhi, Noida, Gurgaon, Faridabad, Mumbai, Bangalore, Mangalore, Indore, Chandigarh, Ludhiana, Hyderabad, Chennai, Coimbatore, Pune, Goa, Kolkata, Bhubaneswar, Ahmedabad, Surat, Kochi, Calicut, Jaipur, Udaipur, Raipur, Nagpur, Lucknow and Kanpur, Vijayawada and Coimbatore.

Philipp von Sahr, President, BMW Group India says, “To increase the customer outreach in emerging markets in India, we have also introduced the innovative concept of BMW Experience Tour. The BMW Experience Tour 2015 has already been hosted across 11 Indian cities and will be reaching additional seven cities. A one-of-its-kind event, the tour provides an exclusive opportunity for BMW clientele and prospective customers in tier II and III cities.”

With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with its automotive concerns, the BMW Group's activities in India comprise the marketing of motorcycles, as well as financial services for its premium clientele.

BMW India is headquartered in Gurgaon -National Capital Region (NCR). It is a 100% subsidiary of the BMW Group. Till date, BMW Group has invested over Rs 4.9 billion (€ 69 million) in BMW India.