Booster Juice to boost its presence in India

Booster Juice, a Canadian juice brand is planning to strengthen its presence in India by opening more outlets through franchise route. Recently, they have opened a franchise store in Bengaluru and now they are heading towards Chennai market.

As told to Ramanjit Kaur of FIHL, “Having launched in Bengaluru in the current year, Booster Juice feels this is an apt time to enter the Chennai market, also keeping in mind the developments of new malls there. The menu will be standard across all Booster Juice outlets currently,” said Anoop Sequeira, CEO, Brand Calculus.

Booster Juice has been brought to India by Brand Calculus, a QSR franchise company which has taken the master franchisee for the brand in India. Booster Juice offers an array of smoothies, fresh juices, energising shakes, hot drinks and fresh grilled food items.