Bracialeto on an expansion spree

To expand its network, couture costume jewellery brand, Bracialeto is inviting franchisees to join hands with. Bracialeto stands for unique bespoke jewellery, which is made as per the client preference. Bracialeto began franchising two and a half years ago.

With 13 franchise outlets in North India, Goa and Pondicherry, Bracialeto is aiming for greater heights through franchise route. Viral Shah, CEO, Bracialeto says: “The materials that are used are in line with international standards. Bracialeto aspires to define a category of affordable luxury. We aim to open at least 15 kiosks in 2014. Our main trust areas are North and Central India. Apart from India, internationally we are invited into the New Zealand, US and Dubai market. We are working out the logistics and a spoke and hub model for those markets.”

Bracialeto features an extensive range of imported jewellery charms and lively multihued Murano lamp work beads. Bracialeto enhances the experience of possessing bespoke premium jewellery with their unique ‘make your own jewellery’ format. Comprising a stylish range of exotic jewellery, Bracialeto distinctively blends refined craftsmanship and modern aesthetics for the fashion-conscious woman of today. Today it boasts of over 100 different collections in a host of vibrant colours including charm bracelets, earrings, rings, lariats, necklaces and anklets.