BSH to open more stores, eyes 50 per cent rise in sales

Bosch and Siemens Household Appliances (BSH) is looking forward to open up to six more Siemens brand stores by December end taking the number to 30 while 10 more Bosch brand stores will also be opened. The Bosch brand serves the mass premium segment, whereas Siemens is for the premium segment even though both the brands contribute equally in percentage of sales, reported PTI.

The company is also hopeful of 50 per cent rise in its current year sales on the back of its newly launched premium range of built-in kitchen appliances.

"With the launch of the iQ700 premium range of kitchen appliances, we are targeting a 50 per cent increase in our overall sales this year. We expect this premium built-in kitchen appliances segment to be a key contributor to our turnover with a 40 per cent growth this fiscal," BSH MD and Chief Executive Gunjan Srivastava was quoted as saying by PTI.

The portfolio of iQ700 products includes ovens, coffee centre, warmer drawers and dishwashers. The range will be sold through over 200 kitchen dealer networks, Siemens brand stores and through the project channel for premium developers, the company said in the report.