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The fast food concept Burger Girl, originated in the United States, has entered India via master franchise route. The brand presently has two restaurants in India, one in New Delhi and another in Chandigarh. The USP of the brand is its service, pleasant and warm environment and non-conventional flavours. Its outlets offer a wide ranging menu including; vegetarian, chicken, fish burgers, wraps and pizzas, along with the brand’s signature dessert offering called Woozookie. Also, its outlets are equipped with WiFi facility and the visitors at the Burger Girl outlets also get to hear the Burger Girl Anthem, which the staff sings every 30-40 minutes.
The company has ambitious plans to develop the brand’s presence across Asia. The company is aiming at 300 stores in Asia in the next three years.
