Café Buddy’s envisions expansion through Francorp

Café Buddy’s, a Delhi based fast food chain is all set to expand its presence across Delhi and NCR through franchise route. Being highly concerned about its commitment of providing consistency in quality, service and experience, the group has hired Francorp to advice on its retail expansion strategy.

Commenting upon this association, Gaurav Marya, MD, Francorp said, “I am excited to work with Cafe Buddy’s for its expansion programme. Since it plays an inevitable part in young generation’s life, there is immense growth is such market. Our client has aggressive plans of expanding its operations in which Francorp has a role to play. Francorp is working to suggest a good strategy for franchising the retail outlets across Delhi-NCR to start with. We are looking forward to help them with their franchise model and roll-out plan and also provide marketing support, legal documentation, and help with recruitment of franchisee.”

The concept of Cafe Buddy’s was conceptualised by PK Gupta, Chairman and MD, Zest Agro Pvt Ltd. Café Buddy’s is a Café cum fast food chain which caters to all age groups. It is a casual, approachable, stylish and at the same time affordable. This Café offers a wide range of best quality food and beverages with great service. On way to work or way back to home, these cafés offer great flexibility and ease to commuters while travelling, and is one of a kind in Delhi.

Marya further added “Such quick service formats have tremendous scope at places like an amusement parks, resorts, railway stations, metro stations, bus stands, and so on. The customer base across all ages and segments is rapidly getting conscious of maintaining a healthy lifestyle where concern for hygiene and taste of food is growing at an even higher pace. Further, the brands that can extend value beyond mere food i.e., experience, reliability, freshness, presentation, and innovation are better equipped to earn strong brand loyalty than their competitors who survive on the suitability of location and unavailability of alternatives.”

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For further information, please contact: Franchise India: Payal Gupta- PR and Corporate Communication Strategist @9811390248/ gpayal@franchiseindia.net