The market is flooded with so many businessmen, startups, entrepreneurs and their products that one often gets confused which one is the best among all.
It is as tough for the business to sustain as it is to convince the customers to trust in their product.
The reading interest among the millennial and upcoming generations has changed a lot, almost everything is available online and books are replaced by Kindle or iPads. For comics and graphic novels, the change has definitely affected but how has the business been affected, let’s find out.
Girija Jhunjhunwala, Director, Campfire, a graphic novel publishing company, incorporated in the year 2008, offers tight storytelling, lucid writing, diverse artwork, and emotive content. In an interaction with Franchise India, Girija spots light on the importance of self-evaluation for a business.
The company aims at reviving a love for literature in the youth and combining education and entertainment to make reading effective. It also offers content that has a global appeal. It intends to provide an international platform for young Indian talent.
Evaluate Audiences’ Response
Jhunjhunwala says, “Sales are of course the best indicator; no other indicator comes closer. Other indicators are media reviews, social media engagement, awards and personal feedback at book fairs and other retail outlets."
She adds, "Keeping an eye on the general socio-political trends also helps. Another positive sign is when these books are included in the school syllabi across classes and under various school boards. Even having our books shortlisted and referred to for awards, recognition or at ceremonies at national and international levels is a testimony of the growing interest definitely an endorsement of the public opinion on the books and their content. Translation of our books into new languages too signals an increasing market demand.”
Self Evaluation
She adds, “We consistently revisit our strategies and targets for the current financial year especially during the quarterly meetings. There are numbers and figures attached to the targets to make the progress measurable.”
Jhunjhunwala says, “A study of the associated risks and matching them against our risk appetite is critical to make sound changes in the strategy. Analysis of the existing costs and expenses can be a source of deep insight into removing redundancy and initiating optimization activities in those areas with the use of the latest technology, research and expertise.”
