Caroma eyes Bengaluru, Hyderabad for expansion

Australia's Luxury Sanitary Bathware Brand Caroma plans vast expansion in 2014-15. Last year the brand entered India and is now eyeing Bengaluru and Hyderabad markets for expansion through franchise route.

Aftab Ahmed, General Manager, International Sales & Marketing, Claytan Australia, says: “We are eyeing state wise franchisees. We are looking at Middle to High End market in India and therefore our initial focus is Metropolitan cities as our target audience is concentrated there. In India, we have started from Delhi where we have already opened our first experience centre.  In the next 12 months we would like to open another two in Bengaluru and Hyderabad. Then we will quickly move on to Mumbai, Chennai and Kolkata as well. A Caroma franchisee will get complete support from our side. This will include complete design of the showroom with Display Subsidies. We will also offer technical and marketing support.”

Internationally, Caroma was established in 1940 and has grown from being a small manufacturer to a complete bathroom solutions manufacturer. Caroma's history of design and product leadership has been achieved by a total commitment to research and development in all areas of quality, aesthetics and technical excellence.