The leading printer cartridge recharging provider, Cartridge World is paving its path to establish over 250 stores across the Indian sub-continent by 2011. While speaking about the advantages of franchising, Naveen Rakhecha, CEO (South Asia), Cartridge World summed up on the sidelines of Franchise India Summit in New Delhi, “Franchising to me is infusing entrepreneurship. It brings the entrepreneurship skills right into the business. That is one of the major reasons we have also recently franchised our company-owned outlets which were opened at the initial stage.”
Presently, Cartridge World has 90 franchised outlets, over 70 operational retail stores and 7 shop-in-shops located in the Croma, the consumer durable retail arm of Infiniti Retail.
According to Naveen Rakhecha, a prospective franchisee would need an area of 350 sq. ft with an investment of Rs 12-15 lakh.
