Cartridge World to tap tier II and III cities

Cartridge World India plans to grow by double in revenue and a larger network by the end of 2014. The brand is looking at rampant expansion to capture a 10 per cent market share in the Rs 3,000 crore printing market by 2016.

Cartridge World India has been working on an expansion strategy which will benefit its customers as well as franchise partners. Cartridge World offers excellent quality products at an affordable cost to its customers. The brand plans to open 25 new stores in tier II and III cities. This will bridge the gap between high quality branded products and low price. These stores will create opportunities for customers in the corporate / SME segment to buy genuine products of high quality within the city limits.

Cartridge World is investing a lot on a fresh look and feel for the brand with a multi-pronged approach to drive customers towards their brand. This year will also see a launch of new services and products planned to suit every customer’s needs. Cartridge World prides itself not only as an economically viable printing solutions provider but also on the forefront for reducing the carbon foot print. While most eco-friendly measures tend to cost customers more than conventional options, with Cartridge World solutions the customer saves on everything, including time.