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CavinKare has introduced an innovative product category of sachet premium perfume under its flagship brand Spinz. With this launch, the Chennai-based FMCG major is targeting to make the high-cost perfume segment more affordable and accessible across India.
CavinKare said in a statement, "India’s first branded sachet perfume, Spinz perfume, is priced at Rs 3 is are available in markets like West Bengal and Madhya Pradesh and will soon be expanding its footprints to rest of India."
The branded sachet perfumes are launched with an aim to make high-end personal care products reach a larger consumer base across rural and urban markets in a pocket-friendly manner.
Venkatesh Vijayaraghavan, Director and Chief Executive Officer (personal care & alliances), CavinKare, said, "Sachet perfume is a revolutionary product that is much needed in a market like India. The innovation behind packing perfume as a one-time usage product in a sachet form will bring a wind of change in the FMCG industry and pave way for many products to follow suit in the personal care segment."
The Spinz sachet perfume is available in blue and purple packages.
