Chaiiwala is eyeing at launching 150-200 outlets in India over the next five years.
Mohamed Sohail Alimohamed, Director of Chaiiwala, said, “India is going to be our strongest markets in terms of expansion, as the population is expected to reach 1.30 billion by 2025. Moreover, India is a chai loving country, hence the country is important as a strategic market for our expansion plans.”
“We've been analyzing this market over the last 12 months and we'll be executing our expansion plans over the coming 12 months. We feel the potential here is 10-20 times over what it is in the UK,” he further stated.
Chaiiwala is UK’s iconic café chain brand of Indian traditional street food with a modern twist. Having a balanced tradition with a growing consumer need for aspirational fresh food with a story, it is officially a British Franchise Association approved brand.
Chaiiwala is now synonymous as being the number one food brand of choice for thousands celebrating today’s fast lifestyle diversity and aspirational choices.
