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- Changing Trends in Men’s Accessories Market
Fashion industry is evolving at a very high pace. Brands are also trying to stay relevant with the customers by launching needed items. Men’s fashion accessories are a perfect example of this. Men’s accessories are very crucial to give the user a sturdy look and stylish feel. They just add a feather to the user’s cap. Men’s fashion accessories are typically made of materials like leather, fabric, and natural materials. Leather accessories are typically desired by those who prefer simplified fashion styles. Men’s fashion accessories have always been there to help men express their style whether it be for work or leisure. While some may see them as a distraction from business, others find these accessories incredibly useful to have in business and work perspectives.
The market has seen a lot of consolidation recently which has allowed a few big players to emerge with more market share. Brands are trying to expand themselves as needed. If you are also looking to do business in this niche, do notice these options given below to understand the product and its relevance in the current world.
Watches
A perfect professional look can never be achieved without a good watch. People use watches in their attire as a crucial accessory. They can be small and discreet, or large and flashy. Wearing a good watch can add value to any outfit. As per research by IDC, watch shipments reach nearly $46 billion by the end of 2020 from $34 billion in 2015. This indicates that people increasingly prefer luxury watches that have cross-functional features. A well-fitted luxury watch can be used for many occasions like creating a stylish present for loved ones or taking it on outings with friends and families. It can also be used as an everyday item when you want to feel confident and stylish without breaking the pocket budget. Market demand for watches has significantly increased due to population. To satisfy the market demand brands are trying to reach customers from every area. Many brands look for the people interested and sell their franchisee to interested people. Franchisee can be a good option for new comers in the market. You can also start your brand by manufacturing quality watches which does cost you a bit but will be a long term plan. You need to have a small scale manufacturing unit for the manufacturing and marketing team that can help you set your brand. Manufacturing and selling can be good option if you know all the risk factors and you know how to handle them.
Wallets
From carrying cash at an ATM to carrying luggage at the airport or buying gift certificates for friends and relatives; these items are only possible with the help of wallets. Wallets have become popular because of their practical use. We carry wallets made of leather, plastic card cases, and even cell phone cases as part of our leather accessories collection. They never get old in terms of fashion. No matter how cashless we go but everyone keeps some cash and a wallet comes in handy for that. Good quality wallets are not only for showing off or for fashion they are a symbol of prestige. The best wallets are made from the highest quality materials and are big enough to hold all your important items but small enough that they're fashionably pocket-friendly. There are hundreds of wallet and belt businesses in India offering innovative services and products at affordable costs. You can easily take advantage of the current economic situation and setting up a business in the same niche. You can easily find option via internet or market research that what is trending in your area. If you don’t want to take so much pressure and risk on you. You can simply go for any franchise option near you.
Sunglasses
There are a lot of reasons why sunglasses are popular in India. One of them is that people look at the face of someone wearing sunglasses and judge their personality based on how they look. Right sunglasses don’t only fit up the personality but they enhance it uniquely. Another reason is India is a tropical country and we face sunlight for nearly 10 months every year. It becomes important to keep our eyes safe from sunlight. Sunglasses are used by travellers and bikers to prevent dust and sunlight from entering their eyes. All these above reasons combine to create a large market of sunglasses in India. Most of the brands are trying to cover the market. Therefore it is very important that you also enter the market and get an opportunity to earn and establish yourself.
Shoes
Shoes are the first thing that gets noticed when we look into any person. People judge each other based on how good their shoes are. People wear shoes as per the occasion and their profession. Shoes are also a very much needed accessory in men. People nowadays understand the importance of good quality shoes and invest a good amount in them. Brands also make themselves compatible as per market needs and try to fulfil them. Indian Footwear Market was valued at USD 9.70 Billion in the year 2019 and is projected to grow at the rate of 8.28% during 2020-2025. India is the second-largest global producer of footwear. India produces 2065 million pairs of various categories of footwear (leather footwear - 909 million pairs, leather shoe uppers - 100 million pairs and non-leather footwear - 1056 million pairs). India exports about 115 million pairs. Thus, nearly 95% of its production goes to satisfy its domestic demand.
Pendants, bands and men’s jewellery
India shares most of its population with youngsters. Young men’s take care of their fashion and trend in a specific manner. They always go up and down with the trends. They love to wear pendants, bands and other types of men jewellery. Pendants and bands became very much important as per fashion aspect. Some people wear them for fashion and some for prestige. No matter why people love using these products but you can always use them for your business purposes. You can either get a big brands franchise to make you reliable or can introduce yourself as a brand. You can create custom stainless steel jewellery, using exquisite artistry and rugged craftsmanship to bring a piece of jewellery that is sure to be an everyday companion. It's an opportunity to show off your style, get good earning - all while showing off your commitment to living your dream.
Above listed were some options from men’s fashion accessory sector. There are many more options in this sector. We hope this article had helped you out in understanding the market of men’s fashion accessory in India.