Johnny Rockets, the global restaurant chain announced the appointment of Charles Bruce as the company’s new President and Chief Executive Officer. Bruce brings to Johnny Rockets more than 35 years of experience in marketing and leadership positions. Most recently, Charles Bruce was President and Chief Executive Officer of Peter Piper Pizza, a pizza chain where he was hired in 2009 as Chief Marketing Officer to develop and implement the strategy to turn the brand around.
“We’re fortunate to have Charles Bruce join Johnny Rockets. Charles impressed us with his strong leadership skills demonstrated throughout his career and he has a solid background developing integrated brand strategies that achieved substantial sales growth for a variety of brands,” says David Finnigan, a member of Johnny Rockets Board of Directors. “Moreover, he has a proven track record establishing productive relationships with franchise partners,” adds David.
“I am honoured to have the opportunity to lead the Johnny Rockets team and excited about working with the leadership team, our employees, restaurant teams, franchise partners and suppliers to contribute to the growth and profitability of the company,” said Charles Bruce.
Johnny Rockets is a global restaurant chain that offers food and fun reminiscent of feel-good Americana. Founded in 1986, Johnny Rockets operates more than 330 franchise and corporate locations in 26 countries around the world. The brand opened their first restaurant in India in New Delhi early last year.