The Nutraceuticals industry in India is one of the rapid growing markets in the Asia-Pacific region and is currently divided into functional food and beverages (68 per cent) and dietary supplements (32 per cent). Factors like rising awareness about health and fitness, ageing population, changing lifestyle are fostering this growth.
Chat-based health and fitness company, FitCircle has introduced nutrition product brand - O'Ziva that offers meal replacement shakes and protein supplements, inspired with the deep rooted ancient science of Ayurveda.
Commenced its operations in 2013, FitCircle has established a strong digital platform to provide high quality expert consultation through a chat-bot and has a team of expert coaches, nutritionists and health advisors who offer personalized advice to users for free.
It also creates daily challenges for workouts and nutrition, and enables users to track their daily fitness activities using smartphone.
“To be fully effective, FitCircle has designed innovative solutions that improve health outcomes at both ends of the nutrition spectrum. Our aim is to provide safe, goal oriented - high quality nutrition products made in India in order to build the trust factor and provide a complete wellness offering to the consumers,” said Mihir Gadani, Co-founder, FitCircle.
Users can log on and discuss their health problems via one-on-one confidential chat and after a thorough analysis of their problems by a team of experts; the startup offers personalized solutions to the users.
With its Ayurveda inspired brand, FitCircle plans to tap into the ever growing Nutraceuticals market, which is poised to grow by $6.2 billion by 2020. The company expects the brand to grow to Rs100 crore in the next 3 years.
The products will be available for buying on FitCircle app and www.oziva.in.
