Chicco plans franchise expansion

Chicco, an Italy based premium baby care brand, is going to open 15 outlets in India by the end of this fiscal. These new outlets will be launched through franchising.

The company is targeting cities like Delhi, Chandigarh, Gurgaon, Mumbai, Noida, Bengaluru, Chennai, Hyderabad, and Ahmedabad to open these outlets.

Chicco entered the Indian market in April this year by opening an Exclusive Brand Outlet in Delhi. Recently, it has opened an outlet in Delhi, and has plans to open another outlet in the coming few weeks. The company is also looking at opening two outlets in Chandigarh by this December, and is planning to have more outlets in other cities also.

The company is going to open seven shop-in-shops in cities like Hyderabad, Chennai, Mumbai and Surat by this fiscal year. Presently, it is operating through four shop-in-shops outlets in Gurgaon, Bengaluru, Pune and Ahmedabad. The brand is also available through 1,500 distributors in India.