4627
/ 1
Min Read
ChicKing Fried Chicken, a Dubai-based halal fast food brand, has opened its outlet in New Delhi. Spread across 1,000 sq. ft the outlet is the first in northern region of the India. The chain has already established itself in the southern parts of the country.
Presently, the brand has 25 outlets in south India and has plans to open 100 outlets across the country and over 300 outlets across the globe by 2015.
Commenting on the plans for northern region, Yogesh Lakhanpaul, Managing Director, KYM Foods & Beverages Pvt. Ltd, said: “The company plans to expand its network through a franchise route in India with presence in Delhi-NCR, Ludhiana, Jalandhar and Amritsar in Punjab and Chandigarh, Jammu & Kashmir, Kanpur, Agra, Meerut and Lucknow in Uttar Pradesh, and Jaipur and Udaipur in Rajasthan.” In the southern region, the brand is present in the ratio of 70:30 in retail and franchise respectively, and for the northern region, they plan to keep the ratio of 90:10 in favour of franchising. Adding further Lakhanpaul said: “The company will open nearly 50 outlets in Delhi-NCR. It is a big market for us to expand, and our target is to open at all strategic locations in Delhi.”
