Christian Fabre engages Francorp for expansion

Christian Fabre, the designer wear brand for the urban man, is all set to expand its presence across India through franchising. The company has engaged the expertise of Francorp for its successful expansion plans.

Commenting on the association, Gaurav Marya, Managing Director, Francorp said, “Francorp is excited to join hands with Christian Fabre. Francorp would help Christian Fabre identify the right locations where it can open its franchise stores. We have the mandate of preparing an elaborate strategy for the franchise program post advising them to make a successful implementation. Presently, Christian Fabre operates eight outlets in Chennai and two in Bengaluru and has aggressive plans to open 50 by 2012.”

The famous international apparel name Fashions International has merged with Studio Fi to form Christian Fabre Textiles Private Limited. Fashions International was founded bySwami Pranavananda and it caters to reputed textile brands across Europe like DDP, Jules and Oxbow. The two names have united to form a single entity and emerge as a powerful brand.

Highlighting the immense potential of the designer wear apparel market, Marya said, “The apparel market in India is estimated at INR 1,17, 300 crore and is expected to reach INR 2,17,000 crore, growing at a CAGR of 13 per cent. India is witnessing a retail boom with its 350 million strong middle class population which mainly comprises of the youth aspiring to have international brands in their wardrobe. This presents a unique opportunity for a men’s wear brand to benefit from the upsurge in demand and create top-of-the-mind recall.”

With the aim to break the casual wear mindset, Christian Fabre brings new styles for today’s youth at amazingly affordable prices ranging from INR 300 to 1500. Their range includes trendy T-shirts, Jeans, Cargos and much more. Christian Fabre had appointed KPMG as retail consultants and after witnessing the profound work on Franchise India 2009 show, Francorp has been chosen as Franchise consultants for being an expert in franchising.

For further information, contact, Payal Gupta@98113 90248/ gpayal@franchiseindia.net