After two established venues in the US, and six more in progress, Classic Rock Coffee Co. (CRCC), the high end classic rock music themed coffee shop, will be opening its first outlet in India on Saturday,16 May in Pune. For its Indian launch, Guns N' Roses guitarist Ron 'Bumblefoot' Thal will perform alongside Blackstratblues front-man Warren Mendonsa.
Master Franchisee for Classic Rock Coffee Co. (India), Avinash Agarwal says:” After venturing into the F&B business, through my own company 'FoodJockeys', I was looking at bringing American F&B franchises to India. During that time, I came across Classic Rock Coffee Co., and found out that they were looking at opening various CRCC franchise
s around the world. I wrote to them and after various evaluations, background checks and finance checks, we became the Master Franchisee of Classic Rock Coffee Co. here in India.”
CRCC (India) is located in Kalyani Nagar, Pune, with a seating capacity of 200 people and total capacity of 400.
Agarwal further added that since FoodJockeys is the Master Franchisee of the brand, he plans to open various CRCCs across the country, including cities like Mumbai, Delhi, Bangalore and Hyderabad. For the initial roll-out, COCO (company-owned company operated) is the most suitable model since we can control all the areas of the brand. After the flagship store is running, the FOCO (Franchisee-owned company-operated) and FOFO (Franchisee-owned Franchisee operated) models will be the best business model. Bringing the CRCC franchise to India was a multi-crore investment as the expenditure included setting up the venue in Kalyani Nagar, advance franchise fee, master franchisee fee and large funds presented to CRCC upfront in return for holding the franchise rights in India.
