Clean sweep for biz profits

What has motivated and stirred Jasmeet Singh, V.P, Channel Expansion, Liv India Management Pvt. Ltd- Speed Car wash, to remain in this distinctive industry and excel each day with the same passion and commitment? Read on, as he shares more about his journey, struggles and bundles of opportunities in this unique industry.

What inspired you to start Speed Car Wash? How has the journey been so far?

In today’s context most cars are driven by the owners themselves and they prefer to have a quick car wash, rather than leaving the car the whole day at service station. The car wash industry has grown from as simple as hand wash to sophisticated high impact pressure jet wash technology. Owning and running a car wash these days, is not mere business but, it’s one of the most lucrative and profitable businesses. Speed Car Wash is a concept designed and developed by Liv India Group to organise the car cleaning segment to give the community a new definition of car care and detailing services which are not professionally followed in India. It is a unique, mechanised car cleaning concept where cars get pampered by the latest equipment, including high pressure cleaning machines, spray extraction machines, high powered vacuum cleaners, steam cleaners, etc. We started our journey in May 2011 with our pilot project in Ludhiana. After tasting profit in the business, today we have grown to 30 outlets pan India. We will continue to the path of success by providing best services and bringing new services to the customer. Our customer satisfaction ratio is 99.99 per cent with more than 10 lakh cars being pampered pan India.

When and what motivated you to adopt the franchise route for expansion? Where do you see the brand in five years time?

After a successful response for our outlets, we started getting enquiries from neighbouring cities in Punjab. The demand for a professional car wash service was the key which motivated us to take the franchise route thus reaching beyond out territory / limit. The power of franchising is realised through the combination of the contributions from the two participants. The quality of services, convenience and cost effective benefits of using Speed Car Wash helps our franchisees nurture their Business. Speed Car Wash being on its aggressive leading stage is aiming to give India best service of its class, never given or thought before.

How is Speed Car Wash different from other car care brands?  What is the USP of Speed Car Wash?

In automobile industry, the segment of car washing business has been untapped and untouched. Speed Car Wash realised the serious need of a professional car wash service which was lacking in the Indian automobile Market. The technology of Speed Car Wash is recommended worldwide/ vise a versa adopted by Speed Car Wash. It is a unique mechanised car cleaning concept where cars are getting pampered by the latest equipments including high pressure cleaning machines, spray extraction machines, high powered vacuum cleaners, steam cleaners etc. We would say uniqueness is the USP of Speed Car Wash that is “Consuming less time and providing a quality wash service.”

What strategies have you adopted to face the fierce competition?

Speed Car Wash has brought a revolution in Indian car washing industry. I would rather say it is sheer inspiration than competition that will keep us more motivated and focused. Our efforts keep us motivated in our vision. We keep ourselves updated by introducing latest technologies and services to face the fierce competitors.

What according to you is the scope for aspiring franchisees in this business? Is the future of this industry bright in the years to come?

With over 35 million vehicles on road in India, the 5th largest in the world and ever increasing at the rate of 10 per cent every year, the industry is estimated to become third largest by 2025. By 2025 every third car manufactured will be sold in India. Since the number of cars will increase there would be a high demand for car washing business and detailing services.

How many franchisees do you have currently? Shed some light on your future expansion plans?

Currently, Speed Car Wash has 30 outlets in different Cities across India. Speed Car Wash with its aggressive approach in giving customers the best service of its class have planned to penetrate into the Indian market covering metros and small cities too.

What are the qualities and qualifications that you seek for in your franchisees?

No special technical skills or education is required to become a Speed Car Wash franchisee. All we value is an entrepreneurial spirit and strong desire to succeed. Speed Car Wash franchisees do not need any prior technical experience to effectively operate a franchise. Our comprehensive initial training programme includes engaging, in-depth, informative classes on all technical matters, marketing, operations and technology. The training sessions are taken by our certified trainers having good experience in the business.