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Premium frozen Yogurt brand, Cocoberry recently opened its third franchise outlet at SGS Mall in Camp, Pune. Currently, Cocoberry has about 30 outlets in India and is rapidly growing with the increasing demand for frozen yogurts.
Rahul Deans, CEO, Cocoberry says: “Cocoberry is India’s first and leading chain of frozen yogurt outlets. As an Indian brand it is best placed to understand the needs of Indian customers and customise products for its local tastes. Recent innovations include India’s first sugar free yogurt and chocolates. The brand usually prefers to run its own outlets but has very selectively opted for a master franchise in FoodJockeys as it was felt that the Master franchisee was best placed to quickly increase the brand’s visibility and run the outlets to the desired level, thereby ensuring no dilution in brand utility. For the brand, franchising was the best way to enter these markets by partnering with a strong franchisee with good local knowledge."
Avinash Agarwal, CEO of FoodJockeys, the Master franchisee for Cocoberry for parts of Western and Southern India says: “It’s a proud moment for us. This year we plan to open at least 8-10 more outlets of Cocoberry in our territory."
