Coimbatore-based EKKI plans to foray into Saudi Arabia

Coimbatore-based EKKI is planning to enter into Saudi Arabia. The company will foray into Saudi Arabia market by partnering with a local Saudi Distribution Group. The company is expecting around $1 million revenue.

Kanishka Arumugam, Director Marketing and Business Development, EKKI, said, "The company is in advanced talks with a few companies and likely to sign up before the year-end."

"The company will be catering the agriculture, building services and public utilities markets. The market will be catered by the company's four production facilities in Coimbator. The products will be sold under EKKI brand. The group has two EKKI brands, & DECCAN in India," he further stated.

EKKI is looking to penetrate the Saudi Arabia market and strengthen its regional presence by providing a lineup of pumps and products designed to local consumers.

Arumugam added, "Our partners' in-depth market knowledge and long-standing experience will help EKKI identify gaps and successfully meet consumer demands. The company is looking at a revenue of $1 million in the next three years time from this market."