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A printing and photocopying shop is not a usual business idea which one considers while thinking of starting a business. But, one cannot deny the fact that these are everywhere; schools, colleges, offices etc.
Despite the advancement of technology, the need for Xerox and printing still exists. A photocopy & printing shop is a small business idea with low capital investment. Local copy and print shops are equipped to handle anything from single-page printing to large-volume jobs using several types of media.
It is a lucrative business idea which can be started by students also. If you are interested in venturing into a printing & photocopy business, consider the below points.
Location
In printing & photocopy business, your location is the deciding factor in the success of your business. Unlike other business, printing & photocopy business doesn’t require a high-visibility area, it just needs a relevant location. Start your outlet near schools, tuitions, colleges or offices where you will be able to gain a lot of customers.
Equipments
To start a print & Xerox business, you would require a few basic equipments. The most obvious one is a photocopier & printing machine. Choose photocopiers that can produce 40-50 copies per minute as you will often have regular customers with large volume requirements. You can either buy them or have them at lease. But renting them will decrease your profit margin. You can also consider buying second-hand if you low on budget.
Another major thing you would require is a desktop with basic publishing software like Corel Draw, Microsoft Office (which will have MS Word, PowerPoint, Access and Excel installed) and other programs like Photoshop etc. Other than these, you would require bulks of different sizes of printing paper such as A4, A3, A2 etc; photo paper, staplers, spiral binder.
Marketing
The key to making your photocopy & printing business stand out among others is to offer better prices. The best marketing strategy in this business is to give better services at lower prices to attract your potential customers. This is because the potential customers for a print & Xerox business are students, and they usually come with large volume requirements. So, it is a no-brainer that they would look out for the shop which offers good services at a lower rate.
