When it comes to marketing your Gym business, there are plenty of options out there. You can put leverage on both traditional and digital marketing. However, all of these will cost money. When you’re at the initial phase of your business, keeping expenses to a minimum is crucial. To market your fitness business at low-cost, enter the barter system.
A strategic business partnership is similar to the barter system and would benefit both the partners. Collaborating with other businesses in your genre will help in increasing membership, getting discounts for your current members, or lowering your business costs. Below are the types of collaboration you can consider for your gym.
Collaborating with supplement stores
If you have a supplement store in your city, build a partnership with them. Set up a meeting with their Manager to discuss membership discounts for your clients. You can always negotiate a better price. Bring in some numbers so you can show the supplement manager the kind of business they can expect by offering a discount. Ask them to cross-promote your gym and provide a recommendation to their customers.
Collaborating with Health Cafes
It is rightly said that fitness is 70% diet and 30% gym. Promote nutritional and healthy diet by collaborating with health cafes near your location. Offer discounts for every cross-client referral. This will help in boosting both of your sales.
Collaborating with Influencers
Collaborating with Influencers is the latest fad in the marketing world. People listen to influencers because they are genuine, and their recommendations are authentic. So, curate a list of influencers that will help you grow your brand. The influencer you’re trying to reach out to should have the audience you want to target, as well as a befitting personality. Offer them incentives or free membership to get them onboard.
Collaborating with Nutritionist
Holistic wellness is the winning combination of exercise and diet. Collaborating with a nutritionist will help your gym members to find a balance and meet their fitness goals. An in-house nutritionist can play an invaluable role in supporting your members’ fitness journeys. They will help in driving membership and enhance your fitness centre business as your clients will have the satisfaction of getting everything under one roof.
