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If you are willing to invest in the stationery business, perhaps this is the perfect time for you to enter the industry. If you carry the love for designs and has an inbuilt creativity for transforming your vision into attractive products, a home-based stationary business might be the perfect option for you.
A bit of thorough research, marketing plan, and unique ideas can help you emerge as one successful stationary franchisor. You can cater to personal and professional products like birth announcements, weddings, festivals …more.
Industry Overview
Globally, the stationery market is one that has been projected to be more than $226 billion by the year 2020 especially as there are more growing enterprises, improved literacy rates that has led to a rise in school enrollment as well as a favorable demographics.
The other reason for the growth is the high demand for skilled workers as well as the growth of more primary and secondary educational institutions.
The industry according to Global Industry Analysts is expected to reach $22 billion by 2017. Certain factors such as product innovation, developing markets and higher literacy rates will prove crucial in the growth of this industry.
Research on the current market
Like any other businesses, a proper research is required in order to prepare a business plan. Research the stationery industry which allows you to understand the niche market that exists. Further, choose a niche that could become beneficial for your business in the long run.
Niche Ideas
Stationery business requires the use of writing equipment, use of paper, invitations and envelopes which is used to communicate with one another. Schools, offices, colleges are few areas which are increasing the demand for stationery business more than ever.
With people becoming more innovative, the industry is expected to boom in future. Some of the niche areas which you might focus on are:
- Envelope
- Office stationery
- Invitations
